Winter selling tips

As we approach winter, we know that this season is traditionally considered not the ideal time to sell.

But we also know that many buyers are active throughout the year which means that savvy vendors, along with the assistance of a knowledgeable agent, can make this work to their advantage

So if you are about to put your home on the market, here are something to keep in mind.

Conjure a cosy atmosphere
Spring may be popular because of a blooming garden and warmer weather however winter can bring other appealing aspects often overlooks. Presenting a property as warm and inviting is especially important when the sky is grey and the weather cold. If you aim to make your home an escape from the winter cold by ensuring it is well lit with warm, glowing light. Take advantage of daytime inspections maximum sunlight and turn the heating up. Make sure the temperature throughout the house is comfortable during inspections. The right decor is also important. Consider warm colours and textures or small touches like a throw rug on the couch create the right atmosphere. And if you have a working fireplace, light it up!

Stand out from the crowd
The biggest benefit to selling in winter that many people don’t recognise is that there’s less competition for both sellers and buyers. For sellers, there are fewer properties on the market to compete with. While the buyers who are looking in a smaller pool are generally serious contenders. With the continued growth of Kyneton and supply vs. demand market means that many buyers who have missed out elsewhere are still out hunting for a home. Here is your chance to take advantage of this with the help of a savvy agent and a faultless presentation.

A little more advice on presentation
The little things matter. Do pay attention to the frontage of your home. Rain shows up dirt on windows, wind makes a mess of your garden and pathways and soggy puddles equals mud. Before each inspection, give the windows a clean, clear the path or front step of any debris and rake up any dead leaves before each inspection. Even though it is winter, these things really can make the difference between a sale or not.

For perceptive vendors who play their cards right, winter can be a fantastic time to sell property.

 

The hidden benefits of selling in winter

*Article first published in Midland Express, 6 June 2017

The traditional wisdom is that the warmer months are the perfect time to sell your home. And it is true; the seasons do impact on buying and selling. However in recent times this has changed due to the continued supply versus demand position across most of Australia

On the whole, real estate does tend to “slow down” during winter. And this slow down means less competition from other properties, so the seller gets more of the buyers to themselves.

This can also provide an opportunity for those that have struggled to sell their home in a competitive market place. In towns like Kyneton and its surrounds where the demand for properties is consistent, winter could be the right time for those ready to sell.

Winter can also reveal so much about a property. Spring and summer are generally forgiving months but come wintertime it is a fantastic opportunity to showcase an open fireplace or sophisticated heating system to potential buyers. Making your house an escape from the chill is rewarding for buyers who can see beyond the potted plant façade out front and understand what living in the home would be like in the colder months.

Some buyers are also in hibernation period over winter, which allows those discerning shoppers to jump ahead of the pack before spring returns. Treating these buyers just as you would a buyer during the warmer months is a savvy way for vendors to sell their homes during winter months.