Dressed for success

*This article first appeared in the Midland Express in November 2017

In today’s real estate market, ensuring that your home is buyer-ready will not only secure a swift sale but it can also increase the sale price of your property.


So what do I mean by buyer-ready? You have a few precious seconds to captivate prospective buyers and tempt them to approach your property. Staging your home will give your home that ‘Wow’ factor that will attract a more diverse buyer and assist you in maximizing the highest possible sale price and at a swifter rate.


So what exactly is staging? Home staging goes a bit further than simply preparing your house for a sale. It involves setting a specific welcoming scene to intrigue potential buyers. With the use of interior decoration tips and well thought-out design, you can turn a very basic property into an alluring and stunning home.


That magic combination of styling and setting a purpose for your home will support the overall perceived value.


Many real estate agents are already experts in home staging. They know from experience what draws in buyers, and can help you achieve your goals. There are also professional home stagers who can help you with your endeavour. Although this comes at an additional price, the return on investment is usually high because staging can lead to your home being sold for thousands of dollars more.


Another option is taking on the staging yourself. This will take considerable more time and effort but the longer-term gain for you can be a lucrative sale price. It does pay however to have a trusted real estate agent to consult you throughout the process.


For more ideas and advice on staging your home for sale, head to jenniferpearce.com.au where I share my insights to help maximise your sale price through staging.