*This article first appeared in the December 2018 Midland Express
With the race towards the end of the year and the squeezing of every second as we move closer and closer to Christmas, selling your house is probably the last thing on your mind.
One thing I have learned in my many years as a real estate agent is that some of the best sales and most clever sellers happen at Christmas time.
So why would anyone rush to the market while having to struggle with Christmas parties, gift shopping and preparation for when the relatives coming to stay?
There are two main reasons to consider:
- There are considerably less sellers in the market in December and January. Less sellers in the market means less competition for you in attracting and finding the right buyer for your property.
- Buyers looking to get the jump ahead of the new year will want to secure their new home before Christmas. It’s amazing the impact the unofficial calendar year makes on the human psyche.
Another factor that come into play is understanding who might be buying during this period. Consider the people who are relocating to where you live. Chances are they want to move in ASAP, settle in before the school year starts and the timing of a pre-Christmas purchase is the optimum time to do that
December really can be one of the top selling months of the year within the property industry. If a seller is ready and aware of this opportunity, they generally sell at a premium and in a much shorter time frame.
If selling your home is on your Christmas Wish List, then consider December the perfect time to list your home. Perhaps maybe the big man in the red suit will fill your Christmas stocking with a signed contract before the month is out!