Should you sell your home over the summer holidays?

With the New Year comes a new optimism from both buyers and sellers wanting to take a punt on a fresh start, eager to get their resolutions met earlier.

Traditionally, real estate lore said not put your home on the market over the holiday season. But with the 24/7 connected nature of the internet, busy jobs and modern lifestyles, homebuyers can now pick and choose when and where they see your home, at least online.

Here are three good reasons why you should consider selling your home in the new year.

  1. There are buyers out there

It’s a competitive house market out there for buyers and people don’t slow down anymore just because it’s the summer holidays. In our busy modern lives, mobile technology connects potential home buyers to their potential new home whenever they want. Prospective buyers have the ways and means to look for it and they’re not willing to miss that chance just because the rest of life seems hectic, even over Christmas. Make sure you’re out there for them.

  1. There are fewer homes on offer

There are fewer homes available for purchase over the Christmas season. Since traditional advice has always been to not try and sell over the holidays, many people stop listing. Here’s your chance to take advantage of the sudden absence of sellers and have your house stand out in a much smaller crowd. Be there when no one else is
!

  1. People are serious

Those looking over the summer period are usually serious buyers. Many want to seal the deal quickly and be able to move in soon, sometimes, even more, the New Year. You could be closer to your own new year dreams if you take the time to consider the buyers who are still out and about at this busy time of the year.

New Years is a time for people to start realizing their goals and the clever ones make that happen sooner rather than later.

For more on how you can get your home sold in January, head to Jenniferpearce.com.au

 

 

New Year resolutions for sellers who haven’t sold yet

*This article originally appeared in the January 2018 Midland Express

A lot of people have resolved to sell your home this year.  With people recovering from Christmas and ready to start forging ahead with their New Year’s goals, it is a great time to take the plunge and get your house on the market.

But what happens if you house has been on the market for a while and hasn’t sold? The Kyneton market is certainly hot but there could be a small reason why your home hasn’t shifted. If you’re really dedicated to selling your house this year, you need to take decisive action.

A couple of things to think about:

  1. Reinvent your listing

Let’s be honest, if you’ve been trying to sell for quite a while without little interest, it might be time to shake things up.  Often a price adjustment can make a listing sell much swifter. Sometimes just a refresh of your marketing is enough to target new buyers ready to launch into 2018.This could include changing the copy about the property, a new heading about the property or using different hero images can make a huge difference.

  1. Stage your home

The internet is full of incredible ideas on how you can scale back on the personal but increase the potential of staging and styling your home. If necessary, commission a home stager or a trusted friend who has great personal style to help you get to market.

  1. Ask for help

If all else fails, why not give me a call?  Ten minutes on the phone can help you to understand the issues, and whether or not you can do something to improve the situation. If your New Year’s Resolution is to sell your home, let’s make it a priority to get it done right and with maximum profit for you.

For more on how I can help you sell your home, head to jenniferpearce.com.au

 

Dressed for success

*This article first appeared in the Midland Express in November 2017

In today’s real estate market, ensuring that your home is buyer-ready will not only secure a swift sale but it can also increase the sale price of your property.

 

So what do I mean by buyer-ready? You have a few precious seconds to captivate prospective buyers and tempt them to approach your property. Staging your home will give your home that ‘Wow’ factor that will attract a more diverse buyer and assist you in maximizing the highest possible sale price and at a swifter rate.

 

So what exactly is staging? Home staging goes a bit further than simply preparing your house for a sale. It involves setting a specific welcoming scene to intrigue potential buyers. With the use of interior decoration tips and well thought-out design, you can turn a very basic property into an alluring and stunning home.

 

That magic combination of styling and setting a purpose for your home will support the overall perceived value.

 

Many real estate agents are already experts in home staging. They know from experience what draws in buyers, and can help you achieve your goals. There are also professional home stagers who can help you with your endeavour. Although this comes at an additional price, the return on investment is usually high because staging can lead to your home being sold for thousands of dollars more.

 

Another option is taking on the staging yourself. This will take considerable more time and effort but the longer-term gain for you can be a lucrative sale price. It does pay however to have a trusted real estate agent to consult you throughout the process.

 

For more ideas and advice on staging your home for sale, head to jenniferpearce.com.au where I share my insights to help maximise your sale price through staging.

 

Mistakes you need to avoid when putting your house on the market

*this article first appeared in the October edition of the Midland Express 

When selling, a few simple mistakes may leave your home flailing on the market. Fortunately these are easy to avoid and can be managed with some prudent changes.

Don’t ask for too much money. Your house is only worth what the market will pay for it so ensure that you are prepared to list your house at or just around that mark. Pricing your home too high will discourage interested parties from making an offer, and your property could sit for months, which isn’t your goal.

Pick the right agent. Sure, a big brand and nice logo might appeal to you as a seller but when it comes to selecting the right agent, looks might not translate into the best person for the job. Can the agent support you during the stress, help you focus on what matters most and be clear in meeting your needs? If not, find someone who can. Immediately.

Don’t skip the marketing. Everyone wants to cut costs and save some money for other things in life. However cutting costs on marketing is like stopping a clock to save time. You’ll always have to make up for the deficient somewhere else. Marketing is an investment on the bigger return of a house sale. So don’t get your nephew with the good camera to take the photos of your property, pay for the professional who can showcase your home in the best light possible.

Fix the broken. It’s common sense, really. If it’s broke – fix it. Prospective buyers want to envisage themselves moving in and settling immediately, not spending their time fixing damaged and broken fixtures and fittings.

For more on how to get the right sale for your house, head to jenniferpearce.com.au

Why looks can be deceiving when it comes to real estate agents

Whether you are selling your lifetime home or an investment property, finding and choosing a real estate agent is a big decision.

I often hear of people having less than pleasant experiences with real estate agents. As part of my role as an agent, I like to work with clients to help them make an informed decision so they can maximise on their property sale.

Here are 4 tips to help choose the right agent for you.

1. Research

Research potential agents just like you would if you were investing in any other big purchase. There are many different real estate agencies to choose from but ensure you read reviews or ask local residence about who they would recommen

2. Ease , Trust & Comfort

Do you feel comfortable with the agent? Given that you need to be very honest with an agent throughout the process, you need to make sure you are comfortable with the agent and can have open and honest communications.

3. Market Knowledge

The agent should be able to give you a thorough snapshot of the market in your area and surrounding areas. They should know about schools, transport, demographics and the sorts of buyers looking for homes in the area.

4. Audition them

One of the best ways to research your agents is to attend open house inspections. Here is your chance not pop into one and see your agent in action.

At the inspection watch and interact with the agent, and consider the following things:

  • How does the agent communicate and interact with potential buyers. Is their communication style something that would work for you?
  • What is their behavior at the open house inspection? Are they standing at the door and welcome everyone? Did they identify the features of the property for sale and answer all the questions about the property?
  • Did they follow up with you after your attendance at the open house inspection to see if you wanted more information about the property
  • Were they punctual?
  • What do you think of the marketing/advertising for the properties the agent has listed?

These are just a few of the things for you to consider when selecting an agent – so happy selling and buying.

How Kyneton has changed in 5 years.

The Australian Bureau of Statistics has released their findings from the 2016 Census which demonstrates some fascinating insights into our community.

Not surprisingly is the increase of property prices in Kyneton. Since 2011, the median house price has increased by 21% whilst the population has increased by 5%.

Other key data includes the .1% increase of families now settling in Kyneton and the increase of 65+ year olds has increased by 18.9%. The demographic age of Kyneton weighs heavily towards the 35 + years.

These statistics allow property analysts to make some data-driven decisions about investments, developments and growth predications.

My take? More younger families seeking affordable homes in Kyneton as the 65+ year olds consider downsizing to more suitable domestic offerings.

The proof is in the data.

 

A swift spring sale and how to get it.

So you want a quick sale post winter but have not done anything to prepare for it?

 

Here are few things you can do within a month to get your property sold.

 

Week 1: Find a Great Agent.

Your choice of real estate agent can make tens of thousands dollars difference to your sale. When you’re trying to sell your home quickly, it’s important to consider these questions when finding the right agent:

  • Do they have strong local networks?
  • Do they have a strong buyer network?
  • Have they got a positive sales record?
  • Are they organised, remember appointments and follow up?
  • Are they an strong communicator?
  • Do they respond to your questions quickly and confidently?

Chat to some agents to gauge a response to these questions. You will gather a good sense of their authenticity and willingness to provide a great service very quickly.

 

Week 2: Do a faux “renovation.

Little tweaks and maintenance jobs can make a big difference in the overall feel of a home. Is the kitchen a little outdated? Replacing the fixtures, tap fittings and hinges can refresh a space in an instant. Is the family room furniture beaten up? Throw some slipcovers over it.

Whatever you choose, make sure that each room has a purpose.  That spare room you’ve been using as an office / guest room /dumping ground won’t help sell your home unless you show buyers how they can use it themselves. So pick a use (office, guest room, crafts room) and clearly stage the space to showcase that purpose.

 

Week 3: Hit the garden – hard!

 Post winter, your garden will no doubt look a little sad. It is time for you to freshen up the outside of your home as this will make a huge difference to your sale.

Mow the lawns, weed the garden and cut back any overgrown plants. Plant some mature plants in areas that need sprucing and ensure that any damage caused by pets is repaired.

 

Week 4: Prepare yourself for inspections

You’ll need to be very organised for your inspections. A good agent will help you choose the best time of day to host them, and provide guidance on staging your home to make a good first impression.

Consider these ideas for your inspection day:

  • Open up the house and let the fresh air in
  • Clean your house from top to bottom.
  • Clear all bench tops, removing any items that aren’t in use
  • Give every room a purpose – even odd shaped nooks
  • Place fresh flowers on the kitchen bench and coffee table
  • Put anything not in use that clogs the space in storage

While there is no guarantee on selling a house within a period, it is entirely possible to sell in a short period if you are organised and ready to work hard within that timeframe.

 

To kick start your sale, contact me and we can get your home ready for market.