*This article first appeared in the Midland Express in November 2017
In today’s real estate market, ensuring that your home is buyer-ready will not only secure a swift sale but it can also increase the sale price of your property.
So what do I mean by buyer-ready? You have a few precious seconds to captivate prospective buyers and tempt them to approach your property. Staging your home will give your home that ‘Wow’ factor that will attract a more diverse buyer and assist you in maximizing the highest possible sale price and at a swifter rate.
So what exactly is staging? Home staging goes a bit further than simply preparing your house for a sale. It involves setting a specific welcoming scene to intrigue potential buyers. With the use of interior decoration tips and well thought-out design, you can turn a very basic property into an alluring and stunning home.
That magic combination of styling and setting a purpose for your home will support the overall perceived value.
Many real estate agents are already experts in home staging. They know from experience what draws in buyers, and can help you achieve your goals. There are also professional home stagers who can help you with your endeavour. Although this comes at an additional price, the return on investment is usually high because staging can lead to your home being sold for thousands of dollars more.
Another option is taking on the staging yourself. This will take considerable more time and effort but the longer-term gain for you can be a lucrative sale price. It does pay however to have a trusted real estate agent to consult you throughout the process.
For more ideas and advice on staging your home for sale, head to jenniferpearce.com.au where I share my insights to help maximise your sale price through staging.
*this article first appeared in the October edition of the Midland Express
When selling, a few simple mistakes may leave your home flailing on the market. Fortunately these are easy to avoid and can be managed with some prudent changes.
Don’t ask for too much money. Your house is only worth what the market will pay for it so ensure that you are prepared to list your house at or just around that mark. Pricing your home too high will discourage interested parties from making an offer, and your property could sit for months, which isn’t your goal.
Pick the right agent. Sure, a big brand and nice logo might appeal to you as a seller but when it comes to selecting the right agent, looks might not translate into the best person for the job. Can the agent support you during the stress, help you focus on what matters most and be clear in meeting your needs? If not, find someone who can. Immediately.
Don’t skip the marketing. Everyone wants to cut costs and save some money for other things in life. However cutting costs on marketing is like stopping a clock to save time. You’ll always have to make up for the deficient somewhere else. Marketing is an investment on the bigger return of a house sale. So don’t get your nephew with the good camera to take the photos of your property, pay for the professional who can showcase your home in the best light possible.
Fix the broken. It’s common sense, really. If it’s broke – fix it. Prospective buyers want to envisage themselves moving in and settling immediately, not spending their time fixing damaged and broken fixtures and fittings.
For more on how to get the right sale for your house, head to jenniferpearce.com.au
Whether you are selling your lifetime home or an investment property, finding and choosing a real estate agent is a big decision.
I often hear of people having less than pleasant experiences with real estate agents. As part of my role as an agent, I like to work with clients to help them make an informed decision so they can maximise on their property sale.
Here are 4 tips to help choose the right agent for you.
Research potential agents just like you would if you were investing in any other big purchase. There are many different real estate agencies to choose from but ensure you read reviews or ask local residence about who they would recommen
2. Ease , Trust & Comfort
Do you feel comfortable with the agent? Given that you need to be very honest with an agent throughout the process, you need to make sure you are comfortable with the agent and can have open and honest communications.
3. Market Knowledge
The agent should be able to give you a thorough snapshot of the market in your area and surrounding areas. They should know about schools, transport, demographics and the sorts of buyers looking for homes in the area.
4. Audition them
One of the best ways to research your agents is to attend open house inspections. Here is your chance not pop into one and see your agent in action.
At the inspection watch and interact with the agent, and consider the following things:
How does the agent communicate and interact with potential buyers. Is their communication style something that would work for you?
What is their behavior at the open house inspection? Are they standing at the door and welcome everyone? Did they identify the features of the property for sale and answer all the questions about the property?
Did they follow up with you after your attendance at the open house inspection to see if you wanted more information about the property
Were they punctual?
What do you think of the marketing/advertising for the properties the agent has listed?
These are just a few of the things for you to consider when selecting an agent – so happy selling and buying.