Should you sell your home over the summer holidays?

With the New Year comes a new optimism from both buyers and sellers wanting to take a punt on a fresh start, eager to get their resolutions met earlier.

Traditionally, real estate lore said not put your home on the market over the holiday season. But with the 24/7 connected nature of the internet, busy jobs and modern lifestyles, homebuyers can now pick and choose when and where they see your home, at least online.

Here are three good reasons why you should consider selling your home in the new year.

  1. There are buyers out there

It’s a competitive house market out there for buyers and people don’t slow down anymore just because it’s the summer holidays. In our busy modern lives, mobile technology connects potential home buyers to their potential new home whenever they want. Prospective buyers have the ways and means to look for it and they’re not willing to miss that chance just because the rest of life seems hectic, even over Christmas. Make sure you’re out there for them.

  1. There are fewer homes on offer

There are fewer homes available for purchase over the Christmas season. Since traditional advice has always been to not try and sell over the holidays, many people stop listing. Here’s your chance to take advantage of the sudden absence of sellers and have your house stand out in a much smaller crowd. Be there when no one else is
!

  1. People are serious

Those looking over the summer period are usually serious buyers. Many want to seal the deal quickly and be able to move in soon, sometimes, even more, the New Year. You could be closer to your own new year dreams if you take the time to consider the buyers who are still out and about at this busy time of the year.

New Years is a time for people to start realizing their goals and the clever ones make that happen sooner rather than later.

For more on how you can get your home sold in January, head to Jenniferpearce.com.au

 

 

Dressed for success

*This article first appeared in the Midland Express in November 2017

In today’s real estate market, ensuring that your home is buyer-ready will not only secure a swift sale but it can also increase the sale price of your property.

 

So what do I mean by buyer-ready? You have a few precious seconds to captivate prospective buyers and tempt them to approach your property. Staging your home will give your home that ‘Wow’ factor that will attract a more diverse buyer and assist you in maximizing the highest possible sale price and at a swifter rate.

 

So what exactly is staging? Home staging goes a bit further than simply preparing your house for a sale. It involves setting a specific welcoming scene to intrigue potential buyers. With the use of interior decoration tips and well thought-out design, you can turn a very basic property into an alluring and stunning home.

 

That magic combination of styling and setting a purpose for your home will support the overall perceived value.

 

Many real estate agents are already experts in home staging. They know from experience what draws in buyers, and can help you achieve your goals. There are also professional home stagers who can help you with your endeavour. Although this comes at an additional price, the return on investment is usually high because staging can lead to your home being sold for thousands of dollars more.

 

Another option is taking on the staging yourself. This will take considerable more time and effort but the longer-term gain for you can be a lucrative sale price. It does pay however to have a trusted real estate agent to consult you throughout the process.

 

For more ideas and advice on staging your home for sale, head to jenniferpearce.com.au where I share my insights to help maximise your sale price through staging.

 

Setting the scene through staging

 

When it comes to selling your home, you want to take the time to make it absolutely irresistible to buyers.

Why? Because this will help you price your home in a way to realistically achieve maximum profit.

One of the primary steps for any seller in achieving the maximum profit goal is to stage your home for sale.

Home staging is where a property for sale in the real estate marketplace is set and styled. The goal of staging is to make a home appealing to the highest number of potential buyers, thus selling a property more swiftly and for more money.

Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive space that anyone might want. People usually use arts, painting, accessories, lights, greenery, and carpet to stage the home, to give potential buyers a more attractive first impression of the property.

Basic Tips

  • Engaging a stylist might seem like an outlay at first but they have access to interior decor and finishes that can be used for the sale period and returned after the sale. Don’t view it as an expense rather an investment that will support a return on the overall sale price.

 

  • Consider staging as part of your marketing campaign is an intelligent strategy that will set you ahead of the pack. While photography is an integral part of the marketing package, if your home itself doesn’t look appealing, you are potentially closing yourself off to a captive audience.

 

  • Staging and styling isn’t about your personal taste and style, it is about your potential buyer and how they would see themselves in the property. While you might think a shabby chic style is the right way to go, a stylist or a trusted real estate agent know the market more broadly and might suggest a completely different direction. Don’t take this personally – it is advice that can help make the difference between a swift and profitable sale.

 

Where to start

Your real estate agents has your best interests in mind if your house is properly styled. It could make it easier for them to sell your home or help them get a better price for it. So ask your agents for recommendations. Also look online. There are many different companies operating across Australia. And visit other homes in your neighbourhood that are open for inspection to see what your competitors are doing and who they are using.

 

Mistakes you need to avoid when putting your house on the market

*this article first appeared in the October edition of the Midland Express 

When selling, a few simple mistakes may leave your home flailing on the market. Fortunately these are easy to avoid and can be managed with some prudent changes.

Don’t ask for too much money. Your house is only worth what the market will pay for it so ensure that you are prepared to list your house at or just around that mark. Pricing your home too high will discourage interested parties from making an offer, and your property could sit for months, which isn’t your goal.

Pick the right agent. Sure, a big brand and nice logo might appeal to you as a seller but when it comes to selecting the right agent, looks might not translate into the best person for the job. Can the agent support you during the stress, help you focus on what matters most and be clear in meeting your needs? If not, find someone who can. Immediately.

Don’t skip the marketing. Everyone wants to cut costs and save some money for other things in life. However cutting costs on marketing is like stopping a clock to save time. You’ll always have to make up for the deficient somewhere else. Marketing is an investment on the bigger return of a house sale. So don’t get your nephew with the good camera to take the photos of your property, pay for the professional who can showcase your home in the best light possible.

Fix the broken. It’s common sense, really. If it’s broke – fix it. Prospective buyers want to envisage themselves moving in and settling immediately, not spending their time fixing damaged and broken fixtures and fittings.

For more on how to get the right sale for your house, head to jenniferpearce.com.au

My top 5 tips for selling your house in autumn

So we’ve already talked about how autumn is one of the best times to sell your house. So now what?

Here are my top sure-fire tips to help you sell your house this autumn.

1. Make sure your garden is looking its best.
Rake the leaves a few times a week to ensure that the garden looks its best for inspection days. If you can, buy some mature autumn flowering shrubs to plant near entryways to greet potential buyers. Pay attention to your outdoor living space just as you would the interiors. Autumn is the perfect time to showcase the exterior of your home because we all know that first impressions go a long way.

2. Commence the de-clutter
This may seem like an obvious one but you’ll be surprised at how many people still don’t understand the value in getting rid of the junk. Mail stacks on the bench, shoes in the hallway, kids paintings on the fridge – it’s time to tidy the house and keep it like that until the home is sold. And while you are at it, try depersonalising the house as much as you can. Buyers want to imagine living in the house however seeing photographs of you on every wall and hard surface might stop them from doing that.

3. Little fixer-uppers count
You may not have the budget to completely renovate the bathroom before you put the house on the market, but the little fix-it jobs around the house can make all the difference. Tighten loose door handles, remove excess hooks from walls and patch them, repair the leaking tap, put new cushion covers on the couch. All of these small things can amount to a large impression.

4. Ditch the bulk – if you can!
Your furniture should fit the scale of the room. That bulky desk that used to belong to grandma might have sentimental value, but its size might de-value the sale price of your house. Put the bulky furniture in storage for the selling period and give your home spacious flow.

4. Let there be light!
Before the gloom of winter hits, make the most of the autumn light. Open all of the windows and let the natural light stream in. If there are dim areas in your home, place a floor or table lamp in those areas to brighten up the space. Inviting people in to a well light home helps them feel at ease and welcome.

So if you are planning on selling your home, take advantage of the magical autumn months. This could be your season.

Is autumn really the best time to sell?

It is true that spring is traditionally a very busy time for in the real estate industry.

Predictably, after the drawn out gloom of winter we presume that there are plenty of buyers out there wanting to snap up a sunshine dappled home to call their own.

The reality is that spring doesn’t always produce fresh stock or enthusiastic homebuyers. We often see an oversupply of stock which is disappointing for the seller.

But not many people realize that you are actually more likely to sell your home in the autumn months.

It is important to remember that the real estate market is impacted by many influences – interest rates, supply and demand and the general state of the economy all come into play with the market.

Many agents find that they are more successful in converting a sale during autumn then they are in the spring months. And it may come down to the quality of the listing and not the quantity.

Think about it this way.

Many people take a long, extended break over the Christmas period. This is generally a time of personal reflection and goal setting for the coming year. A fresh mindset assists a buyer when it comes to taking the plunge.

It is also a time when a seller can take advantage of the warmer months and finalise some of their renovations and prepare their home for a sale.

An ideal time to list a home is in late summer ready for the autumn buyers, and before the Easter holiday breaks. When your home is prepped and your garden is still green from the warmer months, this is the optimal time to play on your asset and convert it into a sale.

And autumn is such a magical time in the Kyneton region. Think about the majestic oaks and their changing colour! Who hasn’t delighted in their beauty of Kyneton at this time of year.

So if you have found yourself dreaming about selling a new home over the holiday period, now is the time to act!

For more on how to prepare your home for sale in the Autumn months, head on over to jenniferpearce.com.au and I’ll give you some tips on how you can get the most out of your property.

Kyneton property market has bloomed in spring

If you were looking to buy property in Kyneton over winter, you will have noticed there has not been a lot of opportunity. However, spring is here, and has brought with it new property listings, and great opportunities to buy in the local area.

While there is always a demand for property in Kyneton, during June, July and August this year, buyers lacked choice as relatively few properties were placed on the market.

Spring has seen a revival in the local property market, with more properties being listed, providing many new opportunities for potential buyers.

With interest rates at an all-time low, first home-owners, and investors are in good positions to take advantage of the new properties on the market.

It is also a good time for local buyers who are looking at upsizing, or downsizing, but haven’t been able to find their ideal property and streetscape.

The properties in most demand at the moment are renovated or unrenovated early 1900s weatherboards, and Californian bungalow style homes within walking distance to the main streets and cafes.

The house pictured above is a 1890s period home in Mair street is a great example of the type of properties that are currently available. This particular home was put on the market in October 14th, and sold on October 17th.

If you have been looking for that ideal home in Kyneton but haven’t been able to find it, now may be the time to get back in touch with the local real estate agents to see what new properties have come on the market. You may be pleasantly surprised!

Jennifer Pearce – Raine & Horne

www.jenniferpearce.com.au

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