Should you sell your home over the summer holidays?

With the New Year comes a new optimism from both buyers and sellers wanting to take a punt on a fresh start, eager to get their resolutions met earlier.

Traditionally, real estate lore said not put your home on the market over the holiday season. But with the 24/7 connected nature of the internet, busy jobs and modern lifestyles, homebuyers can now pick and choose when and where they see your home, at least online.

Here are three good reasons why you should consider selling your home in the new year.

  1. There are buyers out there

It’s a competitive house market out there for buyers and people don’t slow down anymore just because it’s the summer holidays. In our busy modern lives, mobile technology connects potential home buyers to their potential new home whenever they want. Prospective buyers have the ways and means to look for it and they’re not willing to miss that chance just because the rest of life seems hectic, even over Christmas. Make sure you’re out there for them.

  1. There are fewer homes on offer

There are fewer homes available for purchase over the Christmas season. Since traditional advice has always been to not try and sell over the holidays, many people stop listing. Here’s your chance to take advantage of the sudden absence of sellers and have your house stand out in a much smaller crowd. Be there when no one else is
!

  1. People are serious

Those looking over the summer period are usually serious buyers. Many want to seal the deal quickly and be able to move in soon, sometimes, even more, the New Year. You could be closer to your own new year dreams if you take the time to consider the buyers who are still out and about at this busy time of the year.

New Years is a time for people to start realizing their goals and the clever ones make that happen sooner rather than later.

For more on how you can get your home sold in January, head to Jenniferpearce.com.au

 

 

Dressed for success

*This article first appeared in the Midland Express in November 2017

In today’s real estate market, ensuring that your home is buyer-ready will not only secure a swift sale but it can also increase the sale price of your property.

 

So what do I mean by buyer-ready? You have a few precious seconds to captivate prospective buyers and tempt them to approach your property. Staging your home will give your home that ‘Wow’ factor that will attract a more diverse buyer and assist you in maximizing the highest possible sale price and at a swifter rate.

 

So what exactly is staging? Home staging goes a bit further than simply preparing your house for a sale. It involves setting a specific welcoming scene to intrigue potential buyers. With the use of interior decoration tips and well thought-out design, you can turn a very basic property into an alluring and stunning home.

 

That magic combination of styling and setting a purpose for your home will support the overall perceived value.

 

Many real estate agents are already experts in home staging. They know from experience what draws in buyers, and can help you achieve your goals. There are also professional home stagers who can help you with your endeavour. Although this comes at an additional price, the return on investment is usually high because staging can lead to your home being sold for thousands of dollars more.

 

Another option is taking on the staging yourself. This will take considerable more time and effort but the longer-term gain for you can be a lucrative sale price. It does pay however to have a trusted real estate agent to consult you throughout the process.

 

For more ideas and advice on staging your home for sale, head to jenniferpearce.com.au where I share my insights to help maximise your sale price through staging.

 

Setting the scene through staging

 

When it comes to selling your home, you want to take the time to make it absolutely irresistible to buyers.

Why? Because this will help you price your home in a way to realistically achieve maximum profit.

One of the primary steps for any seller in achieving the maximum profit goal is to stage your home for sale.

Home staging is where a property for sale in the real estate marketplace is set and styled. The goal of staging is to make a home appealing to the highest number of potential buyers, thus selling a property more swiftly and for more money.

Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive space that anyone might want. People usually use arts, painting, accessories, lights, greenery, and carpet to stage the home, to give potential buyers a more attractive first impression of the property.

Basic Tips

  • Engaging a stylist might seem like an outlay at first but they have access to interior decor and finishes that can be used for the sale period and returned after the sale. Don’t view it as an expense rather an investment that will support a return on the overall sale price.

 

  • Consider staging as part of your marketing campaign is an intelligent strategy that will set you ahead of the pack. While photography is an integral part of the marketing package, if your home itself doesn’t look appealing, you are potentially closing yourself off to a captive audience.

 

  • Staging and styling isn’t about your personal taste and style, it is about your potential buyer and how they would see themselves in the property. While you might think a shabby chic style is the right way to go, a stylist or a trusted real estate agent know the market more broadly and might suggest a completely different direction. Don’t take this personally – it is advice that can help make the difference between a swift and profitable sale.

 

Where to start

Your real estate agents has your best interests in mind if your house is properly styled. It could make it easier for them to sell your home or help them get a better price for it. So ask your agents for recommendations. Also look online. There are many different companies operating across Australia. And visit other homes in your neighbourhood that are open for inspection to see what your competitors are doing and who they are using.

 

Mistakes you need to avoid when putting your house on the market

*this article first appeared in the October edition of the Midland Express 

When selling, a few simple mistakes may leave your home flailing on the market. Fortunately these are easy to avoid and can be managed with some prudent changes.

Don’t ask for too much money. Your house is only worth what the market will pay for it so ensure that you are prepared to list your house at or just around that mark. Pricing your home too high will discourage interested parties from making an offer, and your property could sit for months, which isn’t your goal.

Pick the right agent. Sure, a big brand and nice logo might appeal to you as a seller but when it comes to selecting the right agent, looks might not translate into the best person for the job. Can the agent support you during the stress, help you focus on what matters most and be clear in meeting your needs? If not, find someone who can. Immediately.

Don’t skip the marketing. Everyone wants to cut costs and save some money for other things in life. However cutting costs on marketing is like stopping a clock to save time. You’ll always have to make up for the deficient somewhere else. Marketing is an investment on the bigger return of a house sale. So don’t get your nephew with the good camera to take the photos of your property, pay for the professional who can showcase your home in the best light possible.

Fix the broken. It’s common sense, really. If it’s broke – fix it. Prospective buyers want to envisage themselves moving in and settling immediately, not spending their time fixing damaged and broken fixtures and fittings.

For more on how to get the right sale for your house, head to jenniferpearce.com.au