Dressed for success

*This article first appeared in the Midland Express in November 2017

In today’s real estate market, ensuring that your home is buyer-ready will not only secure a swift sale but it can also increase the sale price of your property.

 

So what do I mean by buyer-ready? You have a few precious seconds to captivate prospective buyers and tempt them to approach your property. Staging your home will give your home that ‘Wow’ factor that will attract a more diverse buyer and assist you in maximizing the highest possible sale price and at a swifter rate.

 

So what exactly is staging? Home staging goes a bit further than simply preparing your house for a sale. It involves setting a specific welcoming scene to intrigue potential buyers. With the use of interior decoration tips and well thought-out design, you can turn a very basic property into an alluring and stunning home.

 

That magic combination of styling and setting a purpose for your home will support the overall perceived value.

 

Many real estate agents are already experts in home staging. They know from experience what draws in buyers, and can help you achieve your goals. There are also professional home stagers who can help you with your endeavour. Although this comes at an additional price, the return on investment is usually high because staging can lead to your home being sold for thousands of dollars more.

 

Another option is taking on the staging yourself. This will take considerable more time and effort but the longer-term gain for you can be a lucrative sale price. It does pay however to have a trusted real estate agent to consult you throughout the process.

 

For more ideas and advice on staging your home for sale, head to jenniferpearce.com.au where I share my insights to help maximise your sale price through staging.

 

Setting the scene through staging

 

When it comes to selling your home, you want to take the time to make it absolutely irresistible to buyers.

Why? Because this will help you price your home in a way to realistically achieve maximum profit.

One of the primary steps for any seller in achieving the maximum profit goal is to stage your home for sale.

Home staging is where a property for sale in the real estate marketplace is set and styled. The goal of staging is to make a home appealing to the highest number of potential buyers, thus selling a property more swiftly and for more money.

Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive space that anyone might want. People usually use arts, painting, accessories, lights, greenery, and carpet to stage the home, to give potential buyers a more attractive first impression of the property.

Basic Tips

  • Engaging a stylist might seem like an outlay at first but they have access to interior decor and finishes that can be used for the sale period and returned after the sale. Don’t view it as an expense rather an investment that will support a return on the overall sale price.

 

  • Consider staging as part of your marketing campaign is an intelligent strategy that will set you ahead of the pack. While photography is an integral part of the marketing package, if your home itself doesn’t look appealing, you are potentially closing yourself off to a captive audience.

 

  • Staging and styling isn’t about your personal taste and style, it is about your potential buyer and how they would see themselves in the property. While you might think a shabby chic style is the right way to go, a stylist or a trusted real estate agent know the market more broadly and might suggest a completely different direction. Don’t take this personally – it is advice that can help make the difference between a swift and profitable sale.

 

Where to start

Your real estate agents has your best interests in mind if your house is properly styled. It could make it easier for them to sell your home or help them get a better price for it. So ask your agents for recommendations. Also look online. There are many different companies operating across Australia. And visit other homes in your neighbourhood that are open for inspection to see what your competitors are doing and who they are using.