The hidden benefits of selling in winter

*Article first published in Midland Express, 6 June 2017

The traditional wisdom is that the warmer months are the perfect time to sell your home. And it is true; the seasons do impact on buying and selling. However in recent times this has changed due to the continued supply versus demand position across most of Australia

On the whole, real estate does tend to “slow down” during winter. And this slow down means less competition from other properties, so the seller gets more of the buyers to themselves.

This can also provide an opportunity for those that have struggled to sell their home in a competitive market place. In towns like Kyneton and its surrounds where the demand for properties is consistent, winter could be the right time for those ready to sell.

Winter can also reveal so much about a property. Spring and summer are generally forgiving months but come wintertime it is a fantastic opportunity to showcase an open fireplace or sophisticated heating system to potential buyers. Making your house an escape from the chill is rewarding for buyers who can see beyond the potted plant façade out front and understand what living in the home would be like in the colder months.

Some buyers are also in hibernation period over winter, which allows those discerning shoppers to jump ahead of the pack before spring returns. Treating these buyers just as you would a buyer during the warmer months is a savvy way for vendors to sell their homes during winter months.